Analyst Report

2024 Gartner® Magic Quadrant™ for Service Orchestration and Automation Platforms (SOAP)

Stonebranch is named a Leader in the September 2024 Gartner Magic Quadrant for SOAP, based on completeness of vision and ability to execute.

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Gartner, Magic Quadrant for Service Orchestration and Automation Platforms, Chris Saunderson, Hassan Ennaciri, Daniel Betts, Cameron Haight, 11 September 2024. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Stonebranch.

According to Gartner, “By 2027, 90% of organizations currently delivering workload automation will be using service orchestration and automation platforms (SOAPs) to orchestrate workloads and data pipelines in hybrid environments across IT and business domains.”

Download the report: 2024 Gartner Magic Quadrant for SOAPs

Stonebranch was selected as a Leader in the 2024 Gartner Magic Quadrant for SOAPs due to its strong capabilities in IT and business process automation. Stonebranch Universal Automation Center (UAC) stood out for its integration catalog breadth, service execution, and product strategy.

“We are honored to be recognized as a Leader in the Gartner Magic Quadrant for SOAPs. Our current vision is to empower enterprises to move beyond traditional automation approaches by embracing real-time, event-driven orchestration. Our customers and partners trust UAC to unlock new levels of efficiency, enabling them to innovate and scale their operations with ease.”
– Giuseppe Damiani, Stonebranch CEO

We believe this is a must-read report for anybody in IT Ops, DevOps, or DataOps. Simply fill out the registration form at right to gain complimentary access.

Topics covered in this Magic Quadrant include:

  • Visual matrix evaluation of vendors based on their completeness of vision and ability to execute
  • Comparison and in-depth analysis of service orchestration and automation platform providers
  • Actionable advice that provides insight into the SOAP market’s direction, maturity, and participants

Frequently Asked Questions

What is a SOAP?

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Gartner defines service orchestration and automation platforms (SOAPs) as solutions that enable organizations to manage complex workloads, workflows, resource provisioning, and data pipelines across complex hybrid IT environments. These platforms combine workflow orchestration, workload automation (WLA), data orchestration, DevOps automation, and citizen automation to deliver automated IT and business services. SOAP capabilities are an advanced iteration of various existing tools that have evolved into comprehensive automation solutions. Many of the providers evaluated in the Gartner report, including Stonebranch, originated in the WLA space.

Why does the Magic Quadrant for SOAPs matter?

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This analyst report serves as the first trusted industry benchmark to help organizations evaluate and compare leading automation solutions. It provides an independent analysis of each vendor’s capabilities, vision, and overall market positioning, which we feel makes it a key decision-making tool for IT leaders. Here’s why it’s important:

  • Credibility and objectivity: Gartner is a respected research firm, and their assessments carry weight. The Magic Quadrant is a reliable, third-party validation of a vendor’s strengths and weaknesses.
  • Strategic guidance: the report helps enterprises identify vendors that align with their automation strategy, whether their focus is on innovation, stability, or niche use cases.
  • Market trends insight: the report also helps organizations gain a better understanding of market direction, emerging trends, and which vendors are shaping the future of orchestration and automation.

Why was Stonebranch selected as a Leader in the 2024 Gartner Magic Quadrant for SOAPs?

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Previously a representative vendor in the Gartner Market Guide for SOAPs, Stonebranch was placed in the Leaders Quadrant based on completeness of vision and ability to execute. 

What specific criteria is required to be included in the report?

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To be included, technology providers must actively market, sell, and support a product that aligns with the defined capabilities of the SOAP market. Their offering must be generally available as of January 2024, and they must either generate at least $25 million in SOAP revenue for 2023 or have 200 paying customers by March 2024. Additionally, vendors must operate in at least two major regions — North America, Latin/South America, EMEA, or Asia/Pacific — and sell their SOAP solution directly without requiring professional services for deployment, though optional professional services may be offered.

How can organizations leverage insights from the report?

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Organizations use the Magic Quadrant to assess vendors' strengths and weaknesses, helping guide their technology investment decisions. Ultimately, it helps organizations choose the right IT automation solution, mitigate risk, and ensure they invest in solutions that support their digital transformations, as well as long-term IT and business goals.

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